How To Start A Record Label TUTORiAL
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 913.46 MB | Duration: 2h 35m
Your mission – should you choose to accept it – is to build a record label in 5 weeks or less!
What you’ll learn
How to build a record label in five weeks.
Week One : Foundations, Business Plan Completion, Label File Structure Setup
Week Two: Branding, Record Label Name, Design Tools
Week Three: Building, Logo made, Creating Teaser Trailers, Website Creation, Social Media
Week Four: Distribution, Email Marketing System, Growing Mailing List
Week Five: Music Releases, Music Marketing
Requirements
Ideally you or your artists have music ready for release or are heading in that direction.
Description
The ‘5 Week Record Label Builder’ is a online program for artists or managers that want to rapidly build their own music releasing machine.What’s in the Program?Here is a breakdown of what you will achieve with each module and what each one is about.Week 1: FoundationsGrowth MindsetLearn how to harness the power of a growth mindset so you can get anything done.Pomodoro TechniqueLearn a powerful technique you can use every day that will guarantee you’ll complete any goal you set for yourself.Choose a Record Label NameIn this lesson, we follow tried and tested methods to find your ideal record label name that’s unique and individual to your own brand. Learn how to brainstorm for an original name and narrow it down to a winner. We run over the websites you can use to check that it is available, plus tips & tricks for using names where similar names are already in use.System StructureWe will give you a file system that industry professionals use as the backbone of their label, so you can be sure you’re organised and have all your essential assets accessible in one place.Week 2: Planning and BrandingWrite your Business PlanSave time by downloading the business plan template and creating and tailoring a plan that any music distributor or bank manager would back.Online BrandingCreate a brand that identifies what you stand for and that music fans will fall in love with.Design Tools and AssetsSave hours of design time by learning how to tap into thousands of digital assets to create your own original artwork that stands out from the crowd.Week 3: BuildingDesigning your Record Label LogoIn this lesson, we look at the three options available to create your logo, the budget ranges, and the design process when using a professional or freelancer.Create with ‘Free Logo Design’Learn how to get a logo made quickly that will look great on your website, artwork, and merchandise with a free logo making app.Create Teaser VideoMaster Adobe Spark in 60 mins to create animated social post, so you can create eye-catching videos to build hype for your new record label.Build A Website in 60 minsBuild a website as an online home base for your record label so you can sell music and merchandise directly to fans as you grow.SocialsIn this lesson, we sign up to each of the social media platforms and learn tips & tricks to create names that haven’t already been taken across each channel.Week 4: DistributionGet DistributionFind a music distributor that will work with you, so you’re confident your fans can listen to your music on all their favourite platforms.Email Marketing SystemCreate personal and professional emails using the pre-made email templates, saving hours of time so you can focus on getting your press release to blogs and publications to be published.Email Marketing Account System SetupWe will go through the steps to set up and account with Send in Blue, import a contact list and create your first email template.Create Email Marketing SequenceWe will go through the steps to set up an email sequence automation for your record label signups with Send in Blue.Create Sign-up Form for the WebsiteIn this lesson, we will go through the steps to create a signup form and embed this on a website with Send in Blue.Week 5: Releases and MarketingMusic Release StrategyDownload release schedule templates, so you’re organised and can ensure you have a stress-free music release.Create Music Release ScheduleWe will look at how to create your release schedule with a simple Google calendar and the Release Schedule Checklist.Music Marketing AssetsWe look at the different types of assets you can create to ensure your music will be promoted across blogs, social media and to your fans.Within each section there are handy videos explaining each step, along with exclusive downloadable resources such as templates, checklists and worksheets.
Overview
Section 1: Introduction
Lecture 1 Hello from Nick
Section 2: Week 1 (Foundations)
Lecture 2 Growth Mindset
Lecture 3 Pomodoro Technique
Lecture 4 Choose Record Label Name
Lecture 5 System Structure
Section 3: Week 2: Planning and Branding
Lecture 6 Write your Business Plan
Lecture 7 Online Branding
Lecture 8 Design Tools and Assets
Section 4: Week 3: Building
Lecture 9 Designing your Record Label Logo
Lecture 10 Create with ‘Free Logo Design’
Lecture 11 Create Teaser Video
Lecture 12 Build a Website in 60 Minutes
Lecture 13 Socials
Section 5: Week 4: Distribution
Lecture 14 Get Distribution
Lecture 15 Email Marketing System
Lecture 16 Email Marketing Account System Setup
Lecture 17 Create Email Marketing Sequence
Lecture 18 Create Sign-up Form for Website
Section 6: Week 5: Releases and Marketing
Lecture 19 Music Release Strategy
Lecture 20 Create Music Release Schedule
Lecture 21 Music Marketing Assets
Lecture 22 Create Marketing and PR Schedule
Artists, producers or DJ’s who want to run their own artist-led record labels.,Managers that are tasked with setting up a label for their artists.,Existing label managers looking to streamline their label and bring more activities in-house.